It was in the interests of the company to transport the best international products that meet the needs of the individual to the local market. As such, the company recently worked on developing a separate commercial sector that specializes in importing and exporting high-quality products according to market studies that take into account the highest standards of accuracy. The process goes through several stages, starting with research and surveying the market needs, through to searching for potential suppliers and fully studying their products according to the national and internal regulations and standards of the company, in order to ensure their suitability before entering the market.
Finally, this is followed by a market evaluation phase that simulates the customer’s experience of the products.
The projects are supervised by TIKCO General Trading.